As the upcoming capital of Andhra Pradesh, Amaravati is envisioned to be a city of world-class standards with a vision of increasing Andhra Pradesh’s prominence in the world. Commercially well connected with the business hubs in the surrounding districts of Guntur and Vijayawada, geographically blessed and enriched with a distinct culture, it's a vision of our progressing nation. A rich influx of culture and traditions from the handloom and handicraft clusters provide an exceptional learning environment with prospects for design intervention and innovation. 

Mangalagiri, which is famous for its age-old craft of delicately woven cotton sarees and is home to the highly respected, 500-year-old weaver's community. Similarly, Kondapalli is well-known for its exquisite handmade wooden toys, and Machilipatnam, another significant place when it comes to beautiful block printed fabrics and intricate block making, provides a huge unexplored arena and unparalleled platform to students for collaborative and creative strategies for the real world.