Communication Design

Communication design is a discipline that combines storytelling, visual strategy, and production methods. This discipline aids in learning the aesthetic, technical, and conceptual techniques from three major fields- Graphics, Animation, and Film. As communication designers, students adopt the critical link of design to social, political, and cultural contexts. Electronic/digital media diversifies the scope of communications, and students are at liberty to choose their own tools of experimentation. As an end goal, students are enabled to use communication as a medium to make a psychological, and social impact.

Learning Outcomes:

Animation, animation writing, character design, storyboarding, creative direction, branding, publication, filmmaking, interface and information design, photography, typography, exhibition design, advertising graphics, navigation design, and visual merchandising, and more. On the technical end, they learn 3D software, model making, material innovation, and advanced sketching techniques. On the broader front, they learn cross-collaborations, the relevance of mediums, documentation, and most importantly, to be a forerunner of impactful communication.

Scope in the industry

The discipline equips students with design thinking, research, and ideation skills which broaden their prospects for various design entrepreneurship, industry, crafts sector, and various design sectors.